







VivaLure™ — Glide On Bold, Waterproof Wings in 12 Colors That Last All Day
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The Gel Pot Pros Use—Now With a Curved Tip That Lands the Wing For You
VivaLure™ isn't another liquid pen that skips, drags, and dries up by week three. It's a pigment-packed cream pomade—the dense, long-wearing kind makeup artists keep in their kit—paired with a curved silicone tip that hugs your lash line so the wing finally lands the same on both eyes. Twelve shades, from everyday black to bold green and electric blue, that actually show up on the first pass and stay put.
Stop Fighting Liners That Skip, Drag, and Quit by Lunch
If you've ever drawn one clean wing and then watched the second eye go wobbly, you already know the problem isn't you—it's the tool. Felt-tip pens dry out and skip, pencils tug at your lash line and need sharpening, and most "waterproof" liners still leave you with panda eyes by 2 p.m. It's worse with color: it goes on streaky, sits sheer, and fades to a muddy line within an hour.
➤ Load it once, line both eyes the same: The curved silicone tip carries a dense bead of cream pomade and presses flat against your lash line, so the wing matches on both sides—even if you've never nailed winged liner before. The curve does the steering for you.
➤ Color that shows up on the first pass: This is pigment-rich cream, not watery liquid. Black reads true black, green reads green, blue reads blue—no three-coat patchiness, no fading to a muddy smudge an hour later.
➤ Waterproof hold from morning coffee to last call: Once it sets, it stays—through sweat, humidity, rubbing, and teary moments—with no transfer onto your lid and no touch-ups buried in your bag.

Why a Pot and a Curved Tip Beats Any Pen You've Tried
Makeup artists reach for cream pomade in a pot for one reason: it's denser and longer-wearing than anything that flows out of a felt tip. The catch has always been application—gel pots usually mean a separate brush and a steady hand. VivaLure™ fixes that with a curved silicone applicator shaped to follow the natural arc of your lash line.
You load the tip, set it at the inner corner, and draw in one smooth pass. The curve handles the angle, so a clean tightline, a soft daytime line, or a sharp cat-eye comes out matching on both eyes. And because the pot doesn't dry out like a pen, one jar outlasts a drawer full of dead liquid liners.

Why Color-Liner Skeptics Keep Coming Back for More Shades
Most people who try VivaLure™ switched over from a liquid pen they were ready to give up on—and the first thing they mention is that the second eye finally matches the first. With 12 shades to rotate through, it's the one liner they actually reach for on a workday.
"VivaLure™ gives me the sharpest wings without any smudging. It stays perfect from morning to night." — Maya R.
"I genuinely can't do winged liner and this one made both eyes match on the first try. The green actually shows up, too." — Tasha K.

Sharp, Matching Wings—Without the Daily Fight
✓ Curved tip that lands the wing for you: The soft curve follows your lash line on upper and lower lids, so you get a clean, matching line without a steady-hand trick or a backup brush.
✓ Waterproof cream that won't transfer or fade: It sets in about 30 seconds and holds through sweat, humidity, and tears—no smudging under your eye, no muddy fade by lunch.
✓ 12 colors, from wearable to bold: Black and brown for everyday, plus green, blue, aqua, lavender, plum, red and more for the days you want your liner to do the talking.
How VivaLure™ Makes a Matching Wing So Simple
Step 1: Drag the curved tip across the surface of the pomade to pick up a clean bead of color.
Step 2: Rest the curve against your lash line at the inner corner and pull outward in one pass—flick up at the end for a wing, or stop short for a soft everyday line.
Step 3: Give it about 30 seconds to set, then go. It stays put through sweat, humidity, and rubbing until you take it off.

| VivaLure™ Cream Pomade | Liquid Pen Liners | Pencil Liners |
|---|---|---|
|
Curved tip steers a matching wing on both eyes; Waterproof, smudge & sweat-proof all day; Dense pigment shows up on the first pass |
❌ Skips & drags as it dries out; ❌ Wobbly second eye; ❌ Color often sheer & streaky |
❌ Tugs the lash line; ❌ Needs constant sharpening; ❌ Smudges & fades fast |
| Pot doesn't dry out—one jar outlasts a drawer of dead pens; No transfer onto the lid |
❌ Dries up in weeks; ❌ Transfers on hooded & oily lids |
❌ Wears off quickly; ❌ Hard to get a sharp wing |
|
12 shades from everyday black to bold color; Works on upper, lower & tightline |
❌ Mostly black/brown only; ❌ Hard to tightline |
❌ Limited color payoff; ❌ Not truly waterproof |
Want The Details? Here's What's in the Pot
- Form: Pigment-rich waterproof cream pomade in a screw-lid pot
- Applicator: Curved silicone tip that follows your lash line for matching wings
- Shades: 12 colors — Black, Brown, Grey, Blue, Aqua, Lavender, Green, Yellow, White, Cinnamon Rose, Plum, Red
- Wear: Smudge-proof, transfer-proof, waterproof hold; works on upper, lower, and tightline
Still Wondering? Here's the Truth About VivaLure™
I can't do winged liner—will this actually help?
That's exactly what the curved tip is for. It rests against your lash line and steers the line for you, so you pull one pass and the wing comes out matching—no freehand skill needed.
Will it transfer on hooded or oily lids?
Once the cream sets, it grips. It's built to resist the transfer and smudging that liquid liners leave on hooded and oily lids—no print of your wing on your brow bone by midday.
Do the colors really show up, or go on sheer?
They show up. This is dense, pigment-packed cream, not thin liquid—so green, blue, plum and the rest read true on the first pass instead of streaking or sitting transparent.
How do I take it off?
A gentle oil-based cleanser or micellar water lifts it off without scrubbing. It stays put all day but comes off cleanly when you want it to.
How long does one pot last?
A pot goes a long way—you're picking up a thin bead at a time, and unlike a pen it won't dry out and die in your makeup bag. One jar typically outlasts several disposable liquid liners.
What if it's not what I expected?
You're covered by a 30-day money-back guarantee. If your wings don't land sharper and last longer than your old pen or pencil, send it back for a full refund.

VivaLure™ — Bold, Waterproof Color That Lands the Same on Both Eyes
Be the person whose liner looks done on purpose, not like she fought with it. The cream pomade and curved tip give you a matching wing in one pass and waterproof hold from your first coffee to your last plan—in 12 colors that actually show up. Try it on your trickiest, longest day: if your wings don't come out sharper and last longer than any pen or pencil you've used, send VivaLure™ back within 30 days for a full refund. No fight, no risk.
What our customers have to say:
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Rated 4.6 / 5 based on 1289 reviews. Showing our 4 and 5-star reviews.
